William is a visionary hospitality executive with 30+ years of global experience across Europe, Asia, the Middle East, and Africa. He has led award-winning luxury hotels, founded a New Luxury consultancy, and held senior roles with Kempinski and IHG. Known for turnarounds, luxury consumer insight, and sustainability, he now mentors future hoteliers and serves as a Senior Angel at Natlaupa.

Founder of AD Excellence - a consulting & training company - Anne Debard is a renowned international expert in luxury service, business etiquette, and intercultural coaching.With over 25 years of experience across Europe and internationally, she has trained top hospitality teams (5 star and Palace hotels) and high-level executives in luxury retail, but also a private international (U)HNWI clientele and students in hospitality & luxury management (Bachelor, MBA and MSC).  Anne is dedicated to promoting « Excellence in service » for the high end luxury universe through etiquette, protocol, codes of luxury, art of the table and refined hospitality standards combined with considering intercultural and intergenerational aspects.